Our Digital Marketing Services
Grow your business online (and off) with digital marketing services – from website marketing to SEO to social and more.
Digital Marketing Gets Your Business Noticed
Digital Marketing – the practice of marketing your business online – is all the rage when it comes to getting your business noticed in this digital landscape. More than ever, people are using the internet to find goods and services. To get noticed, your business needs to be present where your customers hang out most.
At Shallcross Marketing, we employ data-driven marketing strategies to help your business get found by the right people on the right platforms at the right time. The result is a digital marketing plan that helps your business grow, scale, and outperform your closest competition.
Attract, Engage & Convert Customers Online
It used to be that in order to market your business, you’d submit your information to your local newspaper or pin your business card up in a coffee shop. Today, traditional methods are dying out and online is where it’s at. If you want to attract, engage, and convert customers, you need to go digital.
We can help you make sense of the digital marketing approach and determine the right strategies for your particular business. Let’s get started.
The “5 Ds” of Digital Marketing
Every great marketing strategy starts with a bit of education. We want our clients to go in prepared to tackle whatever the internet (or competitors) throws their way. This is where the “5 Ds” of digital marketing come into play.
Today’s customers are searching for businesses across a range of devices: cell phones, tablets, and computers. Your digital marketing should serve to reach users across these devices to earn your best chances of attracting new customers. A user-friendly design and mobile-optimized website are needed to achieve this goal.
There are several platforms customers use to find new businesses – email, social media, Google, and more. The success of your marketing depends on reaching your target users on the right platform, not necessarily every platform. We’ll work together to find the right platform(s) for you.
‘Media’ refers to any content, imagery, or video users are able to consume online. You’ll use different types of media, like live videos, infographics, PDFs, and more to reach your target audience. It’s important to experiment with different types of media to determine what works best for your audience.
Data informs everything you do with your marketing. It determines your approach, measures the success of your campaigns, tracks sales, and involves any other important metric in your business. Without data, marketing is just a shot in the dark. We use data to figure out the best approach, campaigns, and content for your business.
Technology offers the infrastructure to support your marketing. Specifically, your website is often at the foundation of your entire strategy. A fast, functional, and effective website is needed in order to attract users and convert them into customers.
Now, About Our Digital Marketing Services
At Shallcross Marketing, we offer a full suite of digital marketing services because we know each business has different needs. Together, we’ll define the strategy that best fits your business. Here are the data-driven services we offer.
Got a website? Need a website? We can help with both! Whether your current website needs a facelift or you want to start from scratch, we offer website design services to make it come to life. From website design to development to maintenance, we provide a range of website marketing services for businesses of any size.
Search engine optimization (SEO) involves optimizing your website to appear in search engines, namely, Google. And this is important for businesses whose customers are mainly searching organically for their services. We offer holistic SEO services to optimize your website for technical, on-page, and off-page factors to improve your rankings.
Content holds the key to sharing your message with your target audience. And content can involve blog posts, videos, and so much more. We’re experienced in a range of mediums to help your business reach your target customers. Use content marketing to elevate your business, amplify your message, and attract more customers.
Social Media Marketing
We’re all familiar with what social media is, but marketing on social is often easier said than done. If your customers are on Facebook, Twitter, LinkedIn, or any other social platform, you’ll need various strategies to reach them with the right content. We’ll develop a social media marketing strategy that brings results, no matter the platform.
Sometimes you gotta pay to play. Reach customers in real-time with pay-per-click (PPC) advertising. Google Ads is one of the best platforms to drive traffic via Google Search, as long as you have the right targeting, keywords, and copy. We’ll help you make the most of your PPC ad spend.
Tangible brand assets are still valuable in marketing your business. Get attractive, professional print collateral to make a great impression with potential customers. From business cards to brochures to direct mailers, we’ll design and create appealing assets to complement your business.
Your email list is one of the most important marketing assets you own. Nurture your list, gain more subscribers, and generate more website traffic with email marketing. We can create campaigns to target your existing list or launch marketing initiatives to draw in more subscribers. Email is a great way to engage, attract, and land new customers.
Digital Marketing in Action
Our digital marketing services packages have helped countless businesses launch marvelous websites, increase web traffic, gain more social media followers, and so much more.
Years of Design & Development
Million More Visitors to Client Sites
Years Average Lifespan of Clients
Why Shallcross Marketing?
We work with businesses large and small that are looking to make an impact, amplify their brand voice, and stand out in their market.
We know this takes a combination of data-driven strategies, tailored to the business’s unique needs.
We take a collaborative approach and are transparent about our process. We measure success in terms of tangible results – traffic, revenue, and conversions. We’re here to help your business grow and scale, sustainably.