Rank High & Grow Your Business with Effective SEO Services
Google is the #1 driver of organic traffic to businesses. Is your business at the top of the ranks? With Search Engine Optimization & Marketing – you could be.
SEO is Changing the Game
Google – the world’s most popular search engine – controls 90% of the global search market. With over 246 million unique US visitors, it’s one of the biggest sources of traffic for websites and businesses!
With Search Engine Optimization (SEO) and digital marketing, you improve your website’s chances of ranking at the top of Google and capturing the attention of potential customers. SEO is a true game-changer when it comes to getting your business found online.
Don’t sleep on your marketing strategy. At Shallcross SEO, we’re here to help you rank high, scale your business, and land new customers through effective marketing strategies.
It’s Never Too Early to Kickoff SEO
Many business owners assume there is an ideal “go time” to start SEO. In reality, many of our clients reach us late in the game – long after their competitors have already implemented SEO.
With that in mind, the best time to start is NOW! SEO lays the foundation for your entire website marketing strategy. You need the basics before you can elevate your traffic potential.
- Ensure your website is well-designed, loads quickly, and is optimized for Search.
- Create a catalog of engaging, valuable content for users to read on your website.
- Optimize your website for best practices to drive traffic sooner rather than later.
- Uncover what your competitors are doing right so you can meet – and surpass – them in Search.
Organic marketing by the Numbers
TRAFFIC: In 2021, Google accounted for just over 70% of all global desktop search traffic.
SERPS: Almost 67.60% of the search traffic for any search query goes to the top five Search Engine Results Page (SERP) results.
ROI: The average Return on Investment (ROI) for a great SEO strategy is at least 10x more than the cost.
POSITION: Only 0.78% of Google searchers click on results from the 2nd page.
PRIORITY: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
A Full Stack of SEO Offerings
Our SEO services are suited for both local and national businesses looking to rank well in Google Search. From conducting thorough keyword research to earning authority-boosting backlinks, we are able to deliver ‘A to Z’ SEO solutions to achieve your goals.
Most of our client partnerships start with an SEO audit to identify existing issues hindering website performance. With an audit, we’ll have a list of action items and a clear approach for how to immediately improve your site. Consider it a “health check” for your entire website.
We also do Marketshare Analysis Audits, SEO Content Audits, and Reputation Management.
Businesses that have a physical location or want to target city-specific audiences are dependent on local SEO. Studies have shown that 93 percent of U.S. consumers search online for local businesses and that about 88 percent of local SEO mobile searches lead to a store visit or a phone call within 24 hours.
With our local SEO Services, we target “near me” and geo-specific search queries that matter the most for your business. Our services are result-focused and have helped to increase the search visibility of dozens of businesses that serve their communities face-to-face. This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google. We also manage online ratings and reviews, local-centric social media engagement, and beyond.
Although similar to local SEO, National SEO focuses primarily on ranking for broad keyword terms rather than ranking for specific geographical terms. As our team consists of seasoned experts, our National SEO strategies have proven effective in many industries & have helped catapult the growth of their business revenue and online presence. We know how important it is to capture unique keywords that your competitors aren’t possibly targeting – and we make sure to make it a part of our national SEO strategy.
Our National SEO Service Includes:
‘Done for You’ SEO Servicing
SEO can seem, well, complicated. As a busy business owner, you may not have time to do SEO yourself. We’re here to help. We offer ongoing SEO servicing, with SEO services meant to flex according to your specific needs on a monthly basis. We’ll uncover new keyword and content opportunities, apply on-site updates, and earn links back to your website.
On-Page and Technical SEO
To improve your SEO, we optimize individual web pages according to the SEO best practices known to please Google’s algorithm. You can rely on our SEO experts to publish unique, value-rich content, optimize your headlines and HTML tags, and use high-resolution images. We’ve developed tried and tested strategies that generate tangible results for our clients.
The SEO ‘Kitchen Sink’
Any combination of the above services may be used to improve your website’s SEO. This is because the search landscape changes constantly and new methods are needed to keep your business at the top.
We offer “everything but the kitchen sink” so our clients have a full toolkit of SEO capabilities – whatever is needed to put your business on the map.
We’ve Got SEO Down to a Science
Taking a multi-faceted approach to SEO, we tackle all the 200 ranking factors that Google uses to decide which websites rank high in the search results. We believe in having all the bases covered so you can crush your competition in organic search.
How We Do It:
Content. We create well-researched content that readers find valuable & search engines find credible.
Technical SEO. We work on improving the loading speed of your website and making sure your customers don’t bounce away due to the bad technical infrastructure of the web page they land on.
User Experience. We study user-experience metrics and constantly improve the experience of using your website.
Authority. We build your website’s street cred in the eye of Google by getting backlinks, i.e. votes of confidence from trusted sources in your industry.
On-Page Optimization. We optimize your website pages, images, blogs, and even categories with the best on-page SEO practices and target the most important keywords for your business.